buckle-up

  There has been so much written about the fallout from the global pandemic becoming a time to rethink work – life balance. A time to think whether the drudgery of the daily routine was really worth it! One hour commutes? Unhealthy meals and rushed coffee breaks. Meetings, Bl**dy Meetings! Once the taste of working from the confines of our homes was how we saw our working future took hold, perhaps there was a different path to go down; one that catered more to real productivity gains. For Margo and me, 2009 was the turning point. Together we made the decision that I was not going to return to corporate life. Instead I was going to do something for myself. Having participated in four startups only to see the time spent working with the corporations that acquired each startup proving less than challenging perhaps even boring, why not launch our own start up. Yes, wherever I could set up shop was where I was going to work and as we head into our fourteenth year, Margo and I have p...

I still have to pinch myself that my working life is far from over. The time that I descend to my office and sit in front of a blank screen contemplating what I need to write next is always a source of concern. However, whatever the topic I still find ways to write something sufficiently fresh, enough that my clients welcome the story telling that comes with each finished article or blog post. In so doing, I have been able to attract an eclectic group of clients that then gives me the opportunity to push boundaries just a little. For now, however, what is occupying my thoughts has to do with coming to terms that I have based Margo and mine business mostly on storytelling and have been doing so for quite some time. Yes, I also help my clients create a strategy (and tactics) as needed, when asked we create data sheets and even modernize websites, but at the heart of our business is storytelling as we come up with creative ways to promote our clients business. As September comes to an...