A journey always has a beginning; a starting place, or even a starting point in time. Journeys have us excited with anticipation as much as leaving us dreading the thought of being away from home. There were times in our lives where we have stepped away from daily routines to go somewhere, anywhere and whether it’s visiting family and friends, attending a business event or simply exploring a line drawn on a map, there is always that moment when you start your adventure. In business all too often we read of a company describing its business plan as a journey. At some point an idea flourished that developed into a product or service over time. Customers were won over by something unique, timely or simply an opportunistic way to beat the competition. Business journeys however are littered with detours and plenty of accidents. How often have we read of a business becoming a train wreck? And yet, business journeys are spelled out in excruciating detail with an expectation that ...